A strong culture of innovation takes the end-users’ lived experience into account. In 2016-17, we established the Seniors’ Advisory Panel with six extraordinary seniors. They provided important input into project selection, design sprints and the creation of a video on the future of aging. They also provided feedback to students on the design of the mobile innovation cart prototype and participated in panels on the user experience. We plan to double the size of this group and include participants from across Canada by introducing a virtual forum.